The process of optimizing a website’s content and structure to improve its visibility in search engine results. The goal is to rank higher in search engine pages, leading to increased organic (non-paid) traffic.

Creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience. Content can include blog posts, articles, videos, infographics, and more.

Utilizing social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to promote products, engage with followers, and build brand awareness.

Running paid advertising campaigns on platforms like Google Ads or social media channels. Advertisers pay a fee each time a user clicks on their ad, directing them to their website or landing page.

Sending targeted promotional messages or newsletters to a list of subscribers to nurture customer relationships, promote products, and drive traffic.

Partnering with influencers or individuals who have a significant following and influence within a particular niche or industry to promote products or services.

A performance-based marketing strategy where affiliates earn commissions for driving traffic or sales to a business through their marketing efforts.

Leveraging online channels to manage a brand’s reputation, handle crises, and build positive relationships with the target audience.

Using tools like Google Analytics to measure and analyze website traffic, user behavior, and campaign performance, enabling data-driven decision-making.